Rosalie Chiang Disney Emoji Blitz

Building on the strong performance of Turning Red on Disney+, we partnered with Rosalie Chiang, voice of Meilin, to promote Disney Emoji Blitz across user acquisition and social channels. The goal was to extend the film’s audience connection into our game in a way that felt natural and engaging.

The creative approach leaned into formats that had previously shown strong traction, including gameplay walkthroughs and trivia-driven interactions. These concepts were developed to highlight core mechanics of the game while tapping into the familiarity and appeal of the character.

The campaign delivered strong performance efficiency, including low CPI and solid scalability on Facebook and Tiktok. Insights from this rollout informed future iterations of trivia-led creative within the UA pipeline.