Auli'i Cravalho Disney Emoji Blitz

To support the release of new Moana emojis in Disney Emoji Blitz, we partnered with Auli‘i Cravalho to develop user acquisition and social creative assets promoting the game. As the original voice of Moana, she brought strong brand alignment and authenticity, helping reinforce recognition within a highly engaged Disney audience.

The campaign included UA concepts such as text-message storytelling, trivia-based interaction, and UGC-inspired execution. These assets were optimized for paid social and performance marketing channels. The creative was designed to drive installs through interactive, gameplay-adjacent formats that blended talent-led familiarity with platform-native engagement patterns.

The campaign performed strongly across multiple channels, achieving high ROAS and supporting scaled spend. Due to its performance, the partnership was renewed for subsequent campaigns.