Wheel of Fortune Cookie Jam

Jam City partnered with Wheel of Fortune on the “Make Life Sweeter” campaign, a cross-brand integration between Wheel of Fortune and Cookie Jam designed to drive engagement across both audiences. The collaboration included a full set takeover, with Cookie Jam reimagining the iconic Wheel of Fortune stage for four days.

Within Cookie Jam, players were invited to participate in an in-game giveaway by completing levels on their first attempt, revealing letters on a Wheel of Fortune-inspired puzzle board. Successfully solving puzzles unlocked instant rewards, along with additional entries for cash prize opportunities. The system encouraged daily play, with increased participation translating into more rewards and higher chances to win, driving sustained engagement throughout the event