Harry Potter Hogwarts Mystery Bonnie Wright and Evanna Lynch

To support the launch of the Beyond Hogwarts expansion in Harry Potter: Hogwarts Mystery, we teamed up with Bonnie Wright and Evanna Lynch to create a series of video and static assets for user acquisition. The challenge was to stand out in a crowded space while staying true to the tone of the game. By combining familiar faces with strong gameplay moments, we built a campaign that balanced performance goals with a sense of story, designed to draw players in and give them a reason to keep watching (and ultimately, install). The resulting ads delivered high IPM and low CPI, reflecting strong user engagement alongside efficient acquisition.