Disney Magic Match 3D Launch

For the launch of Disney Magic Match 3D, we developed creatives spanning brand, user acquisition, ASO, and launch support. As a new title, the focus was on building a cohesive visual language that could introduce the game at scale while clearly expressing its core 3D puzzle experience.

The art direction translated Disney’s world into a playful and tactile 3D style, balancing charm, clarity, and strong gameplay readability. This visual foundation informed all creative output, ensuring consistency from app store presence through to UA campaigns. Early exploration was guided by learnings from top-performing creative across other Jam City Disney titles, helping establish strong visual directions and proven storytelling approaches from the outset.

UA creative was built for flexibility and iteration, with multiple video and static variations designed to maintain a consistent look and feel while testing different gameplay hooks and messaging. ASO extended this same art direction into the store experience, using visually rich screenshots to communicate core loops and progression at a glance. Multiple screenshot sets and icon variations were developed and tested to refine how the game was presented and improve clarity for new players.

The result was a unified launch identity that balanced expressive art direction with clear communication of gameplay, supporting strong early engagement and a consistent experience across platforms.