As a freelancer for Walton Isaacson, I supported McDonald’s campaign creative for Essence Festival and the 365Black Awards, two large-scale cultural events with significant national visibility and audience reach. The work spanned multiple touchpoints across the live and digital environment, including digital banners, out-of-home billboard art, stage and prop design, and interactive event displays. Each deliverable was designed to create a cohesive brand presence across high-traffic festival spaces, helping McDonald’s connect with audiences through immersive and culturally resonant experiences.